As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.

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With recent changes in the tax industry, H&R Block made plans to stay ahead, providing seamless multichannel experiences and unifying its disparate data sources to better serve its customers. By moving its various workloads to Microsoft SQL Server 2017 and Microsoft Azure and using Azure data services, the tax provider has been able to enhance service delivery, scale to meet its peaks in demand, and accelerate innovation. Watch this video for the story.

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Increase sales and adjust to fluctuations in demand by scaling sales resources and arming digital sellers with training/skilling and next best action enablement tools. Learn how Microsoft makes it possible. Subscribe now.

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Remote Office Hours is a new live broadcast directly from the Microsoft Visual Studio team. It’s about everything Visual Studio, with rare insights into the inner workings of features, processes, and the people that make it all happen. The style is conversational, light, and casual—a show by developers for developers. Read on to learn more here:

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When bringing two companies together through acquisitions, you are often bringing in a different culture with different technology. This can often make it difficult to efficiently collaborate. Sharing files and streamlining communication is a common problem. Two of the leading agency networks, McCann and MullenLowe, needed help to create a single platform which enabled their employees to work together through close collaboration. Microsoft Teams provided the solution they were looking for.

Ste. Michelle Wine Estates, one of the largest premium wine companies in the United States, prides itself on superior consumer experiences. To unify its consumer data and provide opportunities for innovation, Ste. Michelle is deploying Microsoft Dynamics 365 Commerce across all its wine brands. The company is already seeing better mobile experiences, and it expects that by enhancing its omnichannel commerce platform, Ste. Michelle will increase sales and conversion rates, attract new business, and boost loyalty among existing consumers.

This infographic provides 4 key themes for sales success, including building and strengthening relationships with key prospects and engaging with the whole buying committee. It also notes that success is all about scale and cross-platform is key.

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TGI Friday’s wanted a more scalable, flexible platform for core business processes. To support its ambitious growth, the company is consolidating business operations starting with financial management on Microsoft Dynamics 365. Built-in functionality and ease-of-use mean that TGI Friday’s can continue to onboard more business processes while expanding its franchise. Benefits of their innovative growth strategy include lower costs, easier access to data, and better insight.

With virtual meetings, your team can connect from across the globe. In this article, read 5 tips to help you ensure high productivity and efficiency during your virtual meetings. You’ll also learn techniques for keeping cameras on, connecting with your people with empathy, asking if there’s anything they need, ensuring there’s space for attendees to share their thoughts, and setting an agenda with an outline.

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