The Importance of Marrying IoT to Consumer Products for Ease of Life
The number of connected IoT devices in 2017 was 27 billion, and by 2030 it’s expected to grow to 125 billion. This means that the functionality and use scenarios for the IoT will continuously expand and permeate across all areas of consumer products, therefore improving the lifestyles and health of users worldwide.
But exactly how are IoT devices being used in the consumer product space to increase customer satisfaction and make businesses more efficient? Read this article to gain an accurate perspective into the reach that the IoT will have in the consumer product space and how businesses will leverage IoT devices to drive innovation across the industry.
- Published in Microsoft
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Cerner drives customer confidence, improves security and compliance posture with Microsoft 365
Cerner’s life blood is healthcare information—data that is subject to some of the most stringent security and privacy regulations in the world. Working at the intersection of healthcare and information technology, Cerner helps shape the industry by delivering solutions to providers—from physicians to integrated delivery networks and large hospital systems—that empower them to transform healthcare delivery. Cerner turned to Microsoft cloud technologies to meet their own high standards and to assure clients who have concerns about the use of public cloud services for processing and storing their health information. Read more here.
- Published in Microsoft
Customer Data Platforms: Striving for a Single View of the Customer
The ability to collect, store and normalize large volumes of data while creating a way to persistently identify profiles across digital touchpoints has been the holy grail for many marketers. Traditionally, Data Management Platforms (DMPs) have been used to fulfill this role, but their reliance on anonymous IDs, the lack of personally identifiable information (PII), and their focus on paid channel optimization has led marketers to look for other alternatives.
This is where Customer Data Platforms (CDPs) come into play. Thanks to their usage of known IDs, PII, and their focus on owned channel personalization, they might just provide the coordinated action across all touchpoints and channels that marketers have been seeking all along. But as more and more companies look to brand themselves as CDPs, a little research can go a long way to avoiding potential frustration and going with the wrong option.
In this article, you’ll learn about the CDP field as it stands today, and how to differentiate CDPs that started on the digital AdTech side from those that started on the PII MarTech side, as well as the differences in both their strengths and weaknesses.
- Published in Microsoft
5 Things to Avoid While Using a Team Messenger
Team messenger apps are a great addition to the workplace, especially in today’s environment where working from home and flexible work schedules are the norm. However, it’s easy to forget that just like unbulleted emails and leaving used Tupperware in the company fridge, there are some behaviors that are frowned upon when using office communication tools.
In this article, you’ll review 5 basic rules that professionals must be mindful of when using a team messenger application in the office or remotely. Always keep them in mind to avoid awkward situations and the office blacklist.
- Published in Microsoft
Construction giant gains competitive edge with zero-trust approach to security
When The Walsh Group—one of the largest construction contractors in the United States—moved to the cloud, it realized it needed better ways to manage who accesses its systems. The company set up identity as the control plane—with Microsoft Azure Active Directory at the center and a zero-trust security stance to better protect access to all its resources. Now, The Walsh Group CIO says the company leads the industry in securing access to its hybrid environment, giving it a competitive advantage. Read the article for more.
View: Construction giant gains competitive edge with zero-trust approach to security
- Published in Microsoft
Construction giant gains competitive edge with zero-trust approach to security
When The Walsh Group—one of the largest construction contractors in the United States—moved to the cloud, it realized it needed better ways to manage who accesses its systems. The company set up identity as the control plane—with Microsoft Azure Active Directory at the center and a zero-trust security stance to better protect access to all its resources. Now, The Walsh Group CIO says the company leads the industry in securing access to its hybrid environment, giving it a competitive advantage. Read the article for more.
View: Construction giant gains competitive edge with zero-trust approach to security
- Published in Microsoft
Construction giant gains competitive edge with zero-trust approach to security
When The Walsh Group—one of the largest construction contractors in the United States—moved to the cloud, it realized it needed better ways to manage who accesses its systems. The company set up identity as the control plane—with Microsoft Azure Active Directory at the center and a zero-trust security stance to better protect access to all its resources. Now, The Walsh Group CIO says the company leads the industry in securing access to its hybrid environment, giving it a competitive advantage. Read the article for more.
View: Construction giant gains competitive edge with zero-trust approach to security
- Published in Microsoft
The 7 properties of highly secure devices
Every day, new IoT devices are powering up around the world. Each one represents a source of insights into customer behavior and provides the data required to create and monitor impactful strategies. On the flip side, all of them also represent a possible entry point for malicious software and cybercriminals to steal sensitive business information and permanently damage an organization’s reputation.
To counter this threat, enterprise security has gotten increasingly elaborate and effective at creating multiple security systems depending on the property of each device and its relationship with the customer.
In this infographic, you’ll learn about the 7 properties that help modern IoT devices stay safe from cyber attacks and keep hackers at bay.
- Published in Microsoft
Microsoft for Government: narrative, scenarios, and solutions
Public institutions provide hundreds of services, and each of them represents an opportunity to use digital to increase their efficiency and reach. But so many options can seem overwhelming, and crafting a compelling, insight-filled narrative can go a long way to effectively transmitting the real benefits that governments can experience with digital transformation.
In this infographic, we’ll provide you with the most common scenarios that provide opportunities for governments to go digital with Microsoft for Government. We’ve also included examples of impactful solutions for each scenario that have allowed public institutions to obtain outstanding results with digital. After reading it, you’ll be better equipped to craft attention-grabbing pitches for all branches of government institutions including Civilian Government & Public Safety, and Defense & Intelligence.
View: Microsoft for Government: narrative, scenarios, and solutions
- Published in Microsoft