When it comes to choosing a customer relationship management (CRM) system for your business, your options have never been more abundant. Established vendors are releasing new features and functionality at an impressive pace, while new vendors are entering the market just as quickly.
Solutions range from systems designed for large enterprises and SMBs to decentralized mobile workforces, and everything in between. All of this choice is giving rise to two very important questions: how to you determine which CRM solution is right for your business, and more important, how do you get business users to make the most out of the system—and out of your investment? In her article for CIO magazine entitled “8 CRM implementation best practices,” author Jennifer Lonoff Schiff addresses those questions and CRM in general, distilling feedback from CRM vendors, users, and experts into eight suggestions for maximizing the effectiveness of a customer relationship management system. Read the full article to learn what these experts and industry insiders had to say.
